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  • Alannah Berry

Mailchimp vs. Hubspot: Choosing the Right CRM Platform to Get Your Business Started



Table of Contents


Overview

Key Considerations

Our Take


If you're an entrepreneur or a new business owner, you likely have a million and one things on your plate when your venture is about to take off. We get it, and it's daunting – from thinking about how you're going to secure your first client down to the details of your very first blog post. Lucky for us, there are countless amounts of resources, guides, tools, and software to help us keep organized and on schedule. 


With this in mind, DILL has put this post together to guide you through the features of both Hubspot and Mailchimp’s tools to help you choose the best system for your business. We know there are quite a few options out there to choose from, but Mailchimp and Hubspot were our top choices when it came down to it. Not only do they both offer guides, tutorials, case studies, and tips, but their user-friendly platforms make our lives so much easier.


As a new business, we at DILL have identified five (5) critical considerations in deciding what works for us. For each consideration, we'll talk you through the importance that ultimately led to our decision. [Stay tuned for a strategic tip!]


DILL’s Key Considerations


  1. Customer Relationship Management (CRM) System


CRM is at the heart of the following considerations, with each feature closely connected to the hub. For those of you in the industry, you may be familiar with the term 'CRM.' Still, for those who are new to this process, CRM systems collect, organize, and manage all of your client or customer-related information that enables you to track each buyer's path. With this data, you can make the necessary changes within your business to improve the customer experience.



It is often helpful to get a sample before we buy the whole bag (Costco gets it), so let's look at some of the basics of CRM features that Hubspot and Mailchimp offer.


Hubspot Free

Mailchimp Free


Contact Management


Up to 1 million contacts*

2,000 emails/month

2 users


2000 contacts

1000 emails/month

1 audience included

1 seat


Landing Pages & Forms



Basic free landing page templates with Marketing Hub

Drag and drop feature

Customizable form-builder that syncs with contacts



Unlimited Landing Pages

Site visit analytics

Easy-to-Use form building tool with customizable drop-down boxes


Lists/Segmenting



Basic


Basic

*Non-marketing contacts. The number of contacts may vary, and using Hubspot’s free CRM Tools with the Marketing Hub may affect your subscription pricing.



Hubspot Paid Plans

Starting at $50/month

Mailchimp Paid Plans

Free for one month, then starts at $17.87/month


Contact Management


1,000 marketing contacts*

5,000 emails/month

Unlimited users



Can receive further upgrades with premium plans.


500 to 250,000 contacts

1 million e-mails/month

5 audiences included

5 users


Can receive further upgrades with premium plans.


Landing Pages & Forms



Access to additional landing page templates with upgrade

Standalone, pop-up, embedded and collected forms

Data Collection from any form solution


Unlimited Landing Pages

Pop-up and embedded forms

Data Collection through integrations


Lists/Segmenting


Included with paid plans, based on custom fields


Advanced, using behavioural tracking or tags

While Hubspot’s free plan may allow you to have 1 million contacts and unlimited users, upgrading to paid versions may give these users access to more advanced tools. Additionally, Mailchimp's monthly pricing increases depending on number of contacts. To learn more about Mailchimp’s plans, click here; To learn more about Hubspot’s plans, click here.


2. Ads and Social Media Management


The Ad and Social Media Management tools are closely connected to the CRM system contact management feature mentioned above. Having the ability to manage your presence across all of your social media platforms will save you time and energy you might not know you needed.


Using organic posts will help you consistently keep your audience engaged; ads can help you generate new leads quickly and manage them efficiently.


Let’s take a look at a few of the particular features that can help you achieve this.



Hubspot Free

Mailchimp Free


Social Publishing

Facebook, Instagram, LinkedIn, Twitter

Facebook and Instagram

Social Monitoring

Yes

No

E-mail Scheduling

Yes

No

Post Scheduling

Yes

No

Mailchimp requires upgrading to a paid plan for access to these services, starting from $17.87/month. 


3. Marketing Automation


Crafting personal and helpful e-mails to your audience can keep them up to date on the news about your business, trends, ideas, and tips, giving them a more individualized experience. But as your contact list continues to grow, reaching out to clients or customers one by one becomes less feasible. 



Having an e-mail automation tool that helps you connect quickly can yield invaluable data – you can track your audience behaviours and triggers and find out which e-mails foster interaction and which e-mails, well, flop. Marketing automation can help you keep your audience engaged, generate better leads, nurture existing leads, and provide a better overall view of your audience.


Hubspot Free

Mailchimp Free


Automated e-mails


Yes – Basic e-mail automation


Yes – Basic, autoresponders only


Single-step Automation



n/a



n/a


Multistep Automations



n/a



n/a



Hubspot Paid Plan

Mailchimp Paid Plan


Automated e-mails


Yes – personalized e-mail sequences, workflows, and drip-feed marketing campaigns


Yes – e-mail sequences and behaviourally triggered autoresponders


Single-step Automation


Up to 300 marketing workflow automations

Follow-up Campaign

Visual Workflow editor

Task automations

Automated form follow-up e-mails


Pre-built automations

Welcome messages

Product retargeting 

Product Recommendations


Multistep Automations


Visual automation builder

Dedicated explore page

Drag and drop builder


Unlimited multistep custom automations

Visual automation builder

Dedicated explore page

Drag and drop builder

Mailchimp is primarily focused on e-mail marketing and e-mail deliverability and is therefore limited in this category.


4. Reporting


Reporting capabilities are a valuable asset for businesses to receive a performance overview and give a clear picture of the data produced from the hub. You can generate as much data as you like, but it could be challenging to navigate without a report; the quality of the data produced could be the determining factor in going in the right direction for your business.


When deciding which platform to use, it's also essential to consider the types of reports your software can produce. From monitoring the quality of your customer interactions to profitability, check out the different types of CRM Reports that could prove crucial to your business.


Hubspot Free

Mailchimp Free

Dashboards

Four customizable Dashboards

Audience Dashboard

Reports

Basic Engagement-based reports

Basic Reports

Campaigns, Comparisons, Automation, and Landing Pages



Hubspot Paid Plan

Mailchimp Paid Plan

Dashboards

Up to 200 customizable dashboards

At-a-glance Dashboard

Reports

10 Customizable reports

Ads ROI Reporting

Social Reports

Funnel Reports

Contact Attribution Reports

Revenue Attribution Reports


Advanced audience insights

ROI tracking across all channels

Real-time campaign performance & analytics



5. Integrations


It’s nice having everything in one place, so choosing an all-in-one system can be an invaluable tool. Integrations are connections between your CRM system and outside apps that come together to share information and data.Your business will likely be using many different independent applications and systems like Google Analytics or Calendar, Slack, Canva, Instagram, or Dropbox.



Connecting all of your third-party apps can boost efficiency and functionality, automate various tasks, and centralize the data you need to make the most informed decision for your business. For us, this is crucial. Streamlining your processes through integrations allows us to focus on the needs and build connections with our clients.  


Perhaps an underrated consideration, let’s take a closer look at what’s included with integration services.


Hubspot Free

Mailchimp Free


Third-Party Integrations


Over 300 


Over 300 


WordPress


Plug-in included


Contact form plug-in


Hubspot Paid Plan

Mailchimp Paid Plan


Third-Party Integrations



Over 300 integrations


WordPress


Same as free plan


Same as free plan


Other Features


Live Chat tools

Programmable Bots

Unified e-mail & chat inbox

Hierarchical Teams


24/7 E-mail and chat support (also included in free plan)


Our Take


To sum it up, Mailchimp is perfect for brand new businesses who are looking to get into email marketing. It’s geared towards small-medium businesses that may have limited resources to begin. This platform is pretty intuitive with drag-and-drop features that make your life easy. Most of its tools and templates are accessible with the free plan. For newcomers, Mailchimp is the better option.


Hubspot, on the other hand, is more suitable for medium-large businesses. There are tons of advanced upgrades available to provide the most detailed data and reports to support growth. In terms of marketing automation, reports, and integration, Hubspot has the edge.

So, think about your budget, and think about what stage you are in your business before deciding which is best for you. We hope this helps make your transition into the marketing world a bit easier.


But we’ll let you in on our strategy – DILL has taken advantage of the CRM capabilities of Hubspot and the affordable, user-friendly Mailchimp tools and integrated them both using Zapier. But, hey, that might be another blog.

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